Jiayi is an innovative and well-established online-merge-offline (“OMO”) after-school tutoring services provider supported by our teaching methodology and proprietary tutorial materials, with the leading market position in the lower-tier cities in China. Our advantages include proprietary tutorial materials, data analytical online education systems, and OMO interactive learning model, which enabled us to achieve strong growth. We offer a suite of after-school education services, including (i) delivering tutoring classes on academic subjects, such as mathematics, Chinese, English, physics, and chemistry, to students in primary schools, middle schools, and high schools through our after-school tutoring services business; and (ii) offering teaching solution services to third-party after-school tutoring service providers comprising course licensing and the sales of tutorial materials. We ranked first and second among all after-school tutoring service providers in the lower-tier cities in Eastern China and in China, respectively, in terms of student enrolment in 2020, according to Frost & Sullivan.
We believe the effective use of technology combined with well-established offline classes is one of the core driving factors for premium tutoring services and operational efficiency. Our proprietary online education platforms are supported by three major online systems, namely, Jiayi Cloud Mathematics, a mastery teaching platform system (“MTPS”) and Jiayi Teaching Management System (“JYTMS”), as well as a number of mobile apps, which enable our students, parents and teachers, as well as tutoring centre administrators to achieve online-offline interactions in the learning process and aim to create an engaging and interactive environment to encourage students’ self-motivated learning.
Expanding our presence overseas is one of our business development strategies. Beginning in 2016, we invested in EZ Education, based in the United Kingdom, which delivers online learning programmes to children in and outside the United Kingdom. In addition, since 2018, we have operated four Bambinos Childcare Centres in the United Kingdom to provide children daycare service to children generally up to 11 years of age.